You have to hand it to these guys - they still have spirit and hope that they can rise above the bottom rankings. If they could only put as much energy into their matches, they'd have it made.
I believe that owning a team is all about making money. After all, its a business right? SRK bought the team, got sponsors, showed off sponsor logos on his music videos, websites, road shows or whatever else they did and the sponsors paid him. He's already made money off of the team and has made up his costs - thats already a known fact.
Whether they win or lose is simply a matter of the players performing on the field and I don't think that the prize money or trophy is more important to any owner as the overall profit-loss scenario is. After all, this isn't like a soccer league structure where the fans are a major source of the income (gate receipts, merchandise, etc.). This is a flash in the pan tournament where sponsors bring the money. Heck, the gate receipts probably don't even go to the teams. So why will they care if the people come in to watch the match or not?
It might not be the bread and butter to the owner if the team wins each game or not. But, it does affect which sponsors are going to pick them up and how much they are willing to pay. Plus, each players performance does contribute to his total worth.
I have to agree with. Even if the owner is relying on sponsorship money, without some wins there will be no sponsorship money. No sponsor wants people looking at their product or logo and thinking 'loser'.