Mike Tyson and Jordan Brand Meet
Over the last several days reports of former heavyweight champion Mike Tyson and Jordan Brand executives meeting have surfaced. The exact details of this meeting have not been published but inside reports have hinted that the two are in talks of a potential deal for Mike Tyson to promote the Jordan Brand merchandise. The deal has been in development for several months and has been led by a Marketing Agency based out of Miami, FL. Jordan Brand has shown interest in breaking into the sport of boxing over the last several years signing Roy Jones Jr. and Andre Ward. The Jordan Brand is a premier brand with ties to many athletes across various sports including MLB, NFL, NBA, Nascar and others. The potential deal with Tyson only solidifies the Jordan Brand’s effort to achieve greater market share in the sport of boxing and begin pushing its boxing merchandise. A similar deal was in negotiations earlier this year with Manny Pacquiao but still has not reached any terms according to inside sources from either parties. Mike Tyson is unquestionably one of the greatest heavyweight boxers of all times, and his influence in the world of boxing is immeasurable. This could be exactly what the Jordan brand needs to be identified as a premier brand in the sport of boxing.