Will Mike Tyson be a brand ambassador for Jordan, Nike?
Former undisputed heavyweight champion of the world “Iron Mike” Tyson reportedly is in negotiations to become the newest brand ambassador for Nike’s Jordan Jumpman merchandise. The "Jumpman" logo is owned by Nike to promote its Michael Jordan related products, including the famous and successful Air Jordan brand of basketball shoes. If terms of these negotiations are met, the potential marketing and bottom-line success from this merge of two legends will be highly impactful. Mike Tyson was one of the most celebrated athletes of all time. Throughout the ’80s and ’90s, there wasn’t a professional boxer in the world who held a candle to his sharp precision. His trademark right hook, uppercut combo knocked out the biggest names in the sport, earning him the nickname “Iron Mike.” With the distinction of being the youngest heavyweight-boxing champion in history, he pulled in a $300 million fortune. Tyson’s current introspective reality program, Being: Mike Tyson, currently airing on Tuesdays on Fox Sports showcases Tyson “unlike any portrait that has ever before been captured, Being Mike Tyson is not a look back, but instead, a look inward.” Can America’s undisputed Champion of Boxing become the brand ambassador for the undisputed Champion of Jordan Jumpman footwear? The connection with the Jordan Brand and Mike Tyson came from Matt Jones representative from FanScreens.net.