Sky Bet is the sports betting division of Sky Betting and Gaming, with the majority of its operations run from Harrogate. The company allows betting via its website, telephone, mobile phone (WAP) and interactive television through Sky Digital. It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company uses the slogan ‘It matters more when there’s money on it’.

Sky Bet is licensed and regulated by the UK Gambling Commission.


Sky Bet’s origins lie in BSkyB’s acquisition of Sports Internet Group in July 2000 which included the small telephone and online sports betting based company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyB’s purchase of 365 Media Group. Sky Bet features heavily (through advertising and shared content) on the former 365 Media Group sites, as well as thanks to their common ownership and close proximity (they are based in nearby Leeds). Sky Bet’s success has prompted Sky to branch out within the betting and gaming industry.

Established 2000
Licensed in England England
License Holder
Live Support