A relatively new entrant into the bookmaker industry, Betfred has come leaps and bounds since its launch in 2004. With over 750 retail outlets as well as over 5000 employees, Betfred is now one of the largest bookmakers in the world and records an annual turnover of over GBP 1.6 billion. Betfred was originally started as (Fred) Done Bookmakers before being renamed to its current state.
The company followed up its launch with an online casino and poker service the following year and expanded to mobile phone betting by 2006.
Betfred has built up a strong reputation for its online betting services in a short time period. Easily considered as one of the top 5 bookmakers around the world, Betfred have an excellent coverage of sporting events as well as political and television events from UK and even Europe. While the main emphasis still remains on English and Scottish football, Betfred does well in the European competitions and leagues as well as in other sports such as Golf, Greyhounds, Darts and even Bowls. While the odds offered aren’t the best in the industry, Betfred is fairly competitive where there is need.
The website, in itself, may seem rather complicated at first sight, mainly due to the absence of images. However, categories of sports and the latest events are listed quite clearly and precisely on the home page itself.
Like all Internet-based bookmakers, Betfred also offers a simple registration process that only requires a simple form to be filled in. After typing in the basic personal information, users are required to select their preferences in terms of currencies, deposit limits (which can be altered if required), the format for displaying odds and that’s all.
There are no maximum limits on deposits as well as fee. However, if the customer chooses to pay through a wallet, then s/he can make one free transaction per day. Any remaining transactions on the same day require a fee.
Placing a bet on Betfred is as simple as it is on most other Internet-based bookmakers. Odds have a checkbox next to each result and all you need to do is simply check a box and a betting slip opens up on the right. With each selection, a new bet is added to the betting slip. Once you have all your bets in on the right, you can simply type in the bet amounts and see the winnings based on the odds.
Betting is usually done for a particular sport and league, making it easy to change the list of bets the user is looking at, from a simple drop down list on the top of the bets. Change the selection, the list of events and outcomes changes, while the betting slip remains on the right. You can add as many events as you wish and then even remove ones that you don’t.
Placing multiple bets is also quite simple as the options are given below the last bet selected on the betting list. Users get one of many options, something that is not usually there on all betting websites.
One of the strong points for Betfred are the odds that they issue for events on their calendar. Extremely good, these odds have made Betfred one of the most accessed websites by bookmakers across the world. The access to these odds is safe, simple and yet extremely secure while it is mainly their quality that keeps Betfred at the top of the pile.
The official Terms & Conditions page of Betfred explicitly states that the residents of UK, Ireland and Gibraltar only are allowed to open accounts, deposit funds and use the betting and gambling services offered by Betfred. While a list of restricted countries isn’t mentioned, you won’t be taken to the landing page of Betfred if you’re trying to access it from a restricted region.
Betfred Bonuses and Promos
This is probably the strongest weapon in Betfred’s armoury, one that goes as far as giving it the title of “Bonus King”. Betfred is always known to have atleast one, sometimes even two, bonus offers on its website at any given point of time. Their welcome offer presently entails a free £30 bet upon depositing £10 and wagering it on any event with odds 2.0 or greater. After your first bet is settled, the free bet will be deposited in your account in 48 hours. Apart from this, you also have a series of event specific promotions, which can be found on the official Betfred site.
Payment & Withdrawal Options
Credit/Debit cards such as Visa, Maestro, Visa Electron and MasterCard are available to make deposit, where the maximum deposit amount is £20,000.
Neteller and PayPal are also available, with which you can deposit a maximum of £15,000 at a time.
Other e-wallets like Skrill and Moneybookers can also be utilized to make a deposit and the limit here is £8,000.
Other popular method to deposit funds at Betfred is Bank Transfer.
Bank Transfer can be utilized to withdraw funds and the maximum you can withdraw here is £25,000.
Debit/Credit cards like Visa, Maestro, Visa Electron and MasterCard are other prominent methods to make a withdrawal.
E-wallets such as Neteller, PayPal, Skrill and Moneybookers are also available withdraw funds.
Betfred has wisely shared its customer care between the brick and mortar establishments as well as over phone and email. Customer queries are handled deftly and swiftly while payments are made with consumate ease. However, having said this, Betfred are known to be “accidently” hostile towards the non-UK customers with added procedures making the withdrawal process quite tedious, in some cases.
Live betting feature is available for all the popular sports. Be it tennis or football, at Betfred, you can be certain of finding your desired sport event to stream live.
Betfred has done well in the field of mobile betting. Their in-house experts have developed a very own Betfred Sportsbook mobile app, available across all the major platforms. Their mobile app includes all the necessary features from their website counterpart, making it absolutely convenient to bet on the go.
With over 700 retail shops catering to the public, in addition to the excellent online services of the company, Betfred is easily one of the largest bookmakers in the business today. Betfred offers excellent coverage in all sports while also featuring some popular television shows to go along under their special categories section.
Renowned for their big bonus schemes and integrity, Betfred have an excellent network that provides high quality service even in the relatively new mobile betting industry.
Betfred is here to stay. With its innovations in mobile betting and advancements in Internet and retail store establishments, Betfred forms a formidable competition for Ladbrokes and the like. A better system for calculating odds as well as a strong back-up in terms of money deposit-withdrawal options makes Betfred extremely popular amongst customers.
Known for its bonuses, Betfred is renowned for running offers all round the year, for existing as well as new customers. Despite all its plusses, there are a few negatives especially on the International customers’ front. Asian handicap odds were introduced quite recently but it does take a bit of doing to find them on the website while the odds offered can be quite limited at times, in terms of their spread over sports. For e.g. football is catered-to extensively in UK however other European leagues can feel left out at times.
Despite having a poor in-play system and a below average website, Betfred does have a strong track-record and has earnest customer dealings, these tend to be enough to place the bookmaker near the top of the pile.