Bodog

Bodog is a brand under which numerous businesses have been and are marketed under license, including online gambling, a mixed-martial arts production, and a music label. The worldwide rights to the Bodog brand are held and licensed exclusively by the Antiguan licensing and venture capital enterprise BodogBrand.com. Calvin Ayre, Bodog’s original founder, describes the BodogBrand.com licensing model as "not unlike the Virgin-branded venture capital organization founded by Richard Branson". and that the Bodog licensing group does not operate online gaming sites. Rather, BodogBrand.com licenses the Bodog brand to "brand licensees" within each of the US, Europe, and more recently Asia, which in turn hold their own, independent gaming licenses.

BodogBrand.com licenses the Bodog brand and related intellectual property to the Morris Mohawk Gaming Group to market the MMGG's online gambling services within the United States. Morris Mohawk’s CEO is Alwyn Morris, a recipient of the Order of Canada. In a May 2009 interview, Morris describes the brand licensee relationship with Bodog as "a kind of franchise" and indicates that the MMGG website will continue to block Canadians. The Morris Mohawk Gaming Group operates its website, Bodog.com in Kahnawake, a native reserve in Quebec, Canada, pursuant to its online gaming license granted by the Kahnawake Gaming Commission. The MMGG site maintains an online sports and racebook, an online casino and an online poker room.

In addition to the Morris Mohawk Gaming Group’s site, a second organization licenses the Bodog brand and operates Bodog.co.uk, a Europe-facing site that blocks US players and holds its own gaming license granted by Antigua. Bodog Europe has also announced that it has licensed the Bodog brand for the marketing of online gaming services within Canada, which services it will make available in the autumn of 2009 from Bodog.ca.

Company

In addition to "for money" gambling sites, Bodog also operates Bodog.net, a "play money" poker site, as well as a television production division which produces shows such "Bodog Fight" and Calvin Ayre Wild Card Poker that appeared on Fox Sports Net.

In 2006, Bodog launched a mixed martial arts (MMA) promotion called BodogFight. It aired on the Outdoor Life Network and The Fight Network (in Canada), as well as being broadcast online. BodogFight also had a distribution deal with ION Media Networks.